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India has always been inspiration for couture designs from Versace, Hermes and Dior. Now it offers the perfect backdrop and a ready market for a revivalist luxury in princely grandeur. A FICCI study on "Luxury goods and the Indian consumer" has pegged the market at $500 million -- and growing each year. 

"This debut is distinct," said Alex Kuruvilla, managing director of Conde Nast India, which has brought Vogue to India and intends to bring in many more titles. 
On the other hand, Indian fashion seems confident of its domestic market potential, defiant, on the cusp of change - boldly organising a conflicting fashion week in New Delhi bang in the middle of the fashion week in New York this September.

Designer Ritu Kumar, the doyen of the Indian textile tradition, justified this.

"September is when our Indian designers are at a crucial period for deliveries, sort of in between the pre-wedding season and the new spring/summer collections," she maintained.

"In India we typically have a fashion calendar different from the west; you could call this our pre-spring and wedding line," said Kumar, who sits on the board of Fashion Design Council of India (FDCI).

"The Indian fashion industry is an indigenous market with a strong global sensibility. India is a part of this global village and stands as one of the fastest emerging markets in the world.

To satiate demands of the discerning Indian reader, Indiafashionmodels.com will decode trends from a Marc Jacobs show to highlighting trends in Bollywood movies, thus making it relevant for the Indian reader.

So, play along fashionistas - India has arrived en Indiafashionmodels.com.

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